It looks like March will come in (mostly) like a lamb
In like a lion, out like a lamb or in like a lamb and out like a lion.
By the time I was in third grade I knew that axiom well and had even observed it! In those days I mourned the snow banks disappearing although I’ve always loved spring and what it brings.
This year we’ve had a winter that is more typical of a Michigan winter. The past few years have been what I call “Wimp Winters” but now I realize that when winter doesn’t mean non-stop play in the snow then .wimp winters are okay.
One sure sign of spring are the increase of bird songs that I hear each day when we take the dog out. This delights me as do the birds that swarm our feeder.
The next few weeks will bring more of spring’s awakening signs. What do you look forward to in spring?
Creative and targeted programs that make an impact are the hallmark of experienced marketing professional Ruth Steele Walker. Focusing on results that improve the bottom line, she accelerates projects from conception to implementation with a mastery of writing, production, placement, budgeting and coordination.
During more than 25 years with Foremost Corporation of America, the nation's leading insurer of manufactured housing and recreational vehicles, Walker consistently produced effective communications programs that resulted in increased net written premium. Her expertise in crisis communications was a vital part of Foremost's exemplary customer service in the wake of hurricanes, floods and earthquakes. Walker specializes in communications targeting the 50+ demographic, with an emphasis in communications for the 65+ segment.
Among other achievements, Walker developed communications for the merger of Foremost and Farmers Insurance, addressing audiences including customers, employees, trade and consumer media. For Foremost's 50th anniversary, she created a celebration program of internal and external promotions, special events, recognition and a 162-page commemorative book.
Earlier in her career, Walker was a newspaper reporter, a TV and radio producer, and worked in national sales and traffic at network TV affiliates. Walker earned a BA in journalism from Michigan State University and an MS in communications from Grand Valley State University.
She and her husband Scott operate a small vineyard in Michigan's Leelanau Peninsula, producing premium vinifera wine grapes. The vineyard has been the largest local supplier for Suttons Bay wine label L. Mawby, recently named one of the world's top producers of sparkling wines.
