Thanks to Mom's Hard Work I Know that Spring is FINALLY here!
When the second wave of spring flowers arrives I know that spring is here no matter what oddities Michigan weather deals us. Early in the season we have snowdrops. Now there’s a blanket of color on both sides of the house. All are small bulbs that have naturalized… things my mother planted I don’t know how many years ago. They always make me smile and think of the hours and hours she spent in the garden creating floral art to welcome people to our home. An art teacher by training she put her talent and her eye together to make beautiful gardens. When I see the results of her hard work live on it warms my heart! What memories does your garden spark for you?
Creative and targeted programs that make an impact are the hallmark of experienced marketing professional Ruth Steele Walker. Focusing on results that improve the bottom line, she accelerates projects from conception to implementation with a mastery of writing, production, placement, budgeting and coordination.
During more than 25 years with Foremost Corporation of America, the nation's leading insurer of manufactured housing and recreational vehicles, Walker consistently produced effective communications programs that resulted in increased net written premium. Her expertise in crisis communications was a vital part of Foremost's exemplary customer service in the wake of hurricanes, floods and earthquakes. Walker specializes in communications targeting the 50+ demographic, with an emphasis in communications for the 65+ segment.
Among other achievements, Walker developed communications for the merger of Foremost and Farmers Insurance, addressing audiences including customers, employees, trade and consumer media. For Foremost's 50th anniversary, she created a celebration program of internal and external promotions, special events, recognition and a 162-page commemorative book.
Earlier in her career, Walker was a newspaper reporter, a TV and radio producer, and worked in national sales and traffic at network TV affiliates. Walker earned a BA in journalism from Michigan State University and an MS in communications from Grand Valley State University.
She and her husband Scott operate a small vineyard in Michigan's Leelanau Peninsula, producing premium vinifera wine grapes. The vineyard has been the largest local supplier for Suttons Bay wine label L. Mawby, recently named one of the world's top producers of sparkling wines.
